Evars & Props : Because basics are the key building blocks...
If you are a newcomer to the crazy but interesting world of Adobe Analytics (also known as SiteCatalyst), then you might be having nightmares of Analytics variables like eVars, props and success events.(At least I had a monstrous week !!). No worries, I have tried my best to take away your pain. So, let's start with the eVar. What it is?? As per the definition, eVars are the conversion variables which are persistent with custom expiration time. All the properties of eVar are managed by Analytics Admin. Depending on the license you get different number of eVars to play with. ( Here you go.. ) If you have been from development background, you must have heard about the global variable. You can think kindof same for eVars. A conversion variable(eVar) comes with a great property of persistency which makes its scope global. Confusing huh?? Let me come to layman terms. An eVar is a variable, once declared, is available to see everything which happens afterwards until and unles...