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KPIs vs Metrics | The Difference Maker | Analytics Simplified

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Recently, I got a chance to meet some new folks of digital analytics and no wonder, they all looked lost and bewildered.They had a whole lot of doubts but the very basic and important one was the difference between KPIs and metrics. So, I have tried to ease down the things and after going through this blog, you would be able to get the crux of KPIs and metrics and would be able to understand why do both these matter for your business. KPIs - What it is? A KPI, as the name suggests, is a key performance indicator of your business. It helps you in understanding how well you are moving towards acheiving your business objectives. For example: If you are running a blog, your business objective would be to increase the reach and the user engagement. You would want more visitors to come to your site and to spend more time reading your content, adding comments and sharing the blog hence, following could be your KPIs for Reach Total Visits/Sessions Total Number of Visitors Vis...
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Evars & Props : Because basics are the key building blocks...

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If you are a newcomer to the crazy but interesting world of Adobe Analytics (also known as SiteCatalyst), then you might be having nightmares of Analytics variables like eVars, props and success events.(At least I had a monstrous week !!). No worries, I have tried my best to take away your pain. So, let's start with the eVar. What it is?? As per the definition, eVars are the conversion variables which are persistent with custom expiration time. All the properties of eVar are managed by Analytics Admin. Depending on the license you get different number of eVars to play with. ( Here you go.. ) If you have been from development background, you must have heard about the global variable. You can think kindof same for eVars. A conversion variable(eVar) comes with a great property of persistency which makes its scope global. Confusing huh?? Let me come to layman terms. An eVar is a variable, once declared, is available to see everything which happens afterwards until and unles...
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